“I wish I had experienced this before I lost my license”: Recovering alcoholic at a college demo of the virtual reality experience. Afterwards, he took several of the Cardboard versions to his local AA meeting.

The Irish Road Safety Authority's latest large scale Virtual Reality project puts you in the shoes of a drink driver. Different storylines allow you to experience the full extent of the agonising consequences of drink driving - from injury to prosecution - but all with the unique luxury of being able to take the headset off. Something you don't get to do if you're caught drink driving in the real world.

Shot in 6K with binaurial audio, it's a deeply immersive experience. So far it’s had over 135,000 views on the RSA Shuttle bus, which is now booked out until the end of the year as it travels across the country to schools, colleges, live events and business districts. And for those who can't visit the shuttle, it’s available on Oculus Go, Google Cardboard, YouTube 360°, and Vimeo 360°, so it’s turned out to be one of Ireland's most accessible high-end VR activations.

Most importantly, this innovative VR experience has already changed lives, saved lives and is inspiring tomorrow's drivers to change their behaviour away from the drink driving trend that has emerged in recent years, with it contributing to 2018 being another record low for road fatalities since records began in 1959, and seeing a 6% drop in road deaths compared to 2017. As a result, Ireland won the ETSC Road Safety Performance Index Award in 2019. Proving that mediums like VR really can change behaviours and have a positive social impact on society. Long may it continue.

Ready to experience it now? You can download the Oculus Go App here:

Or download the Oculus Rift version here:

Or you can view 2 of the VR films on YouTube 360 here:
*best viewed on mobile in Google cardboard

Or download an .MP4 with 2 of the 360 films here:

Finally, see additional Supporting Material here: